A business such as ours cannot depend on purely commercial only and one-off relationships. It is with this focus that SMR Group's Community Building Initiative has been formed. It is about developing models and setting high HRD standards. It is about contributing to the society at large. It is about affecting critical bottomlines. And it is about empowering mutually beneficial partnerships. All these are possible only if we see ourselves as an active community working together at all levels, all areas of professionalism and all sectors.